Pookie Blezard has been the creative director of Pazuki for over 30 years, engaged in a continuous evolution of printing and embroidery techniques, colour and fabric experimentation for women’s clothes and accessories. Prints are derived directly from Pookie's original oil paintings, creating completely unique fabrics.

Techno Safari Collection

SS20 Prints include Twinkle, Dream, Mosaic, Camouflage and Konfetti designed directly from Creative Director Pookie Blezard’s original oil paintings of Clematis, Roses, Lilies, and wild Piedmont meadow flowers.

Shapes include flowing silk dresses, puff sleeve blouses, and frilled layered skirts with a tropical feel in silk crepe de chine, georgette & satin. 

The techni-colour palette mixes khaki, olive, china blue, periwinkle, dusty lilac, crushed blackberry, neon lime, fluorescent tangerine and pink.


This Spring, Summer Creative Director Pookie Blezard has made a close study of the language of flowers.  During painting she found close connection with the shapes and textures of the petals.  See below poem - some of which appears on the Perfume design.  On a trip to the Piedmonte region of Italy, Pookie captured the ethereal,  fresh beauty of the surrounding meadows, full of delicate Daisies and Dandelions.

Pookie also drew inspiration from marbled, plaster walls and antique tiles for added rich textures.


Flower poem

If I stare at a flower for a long time, It's like entering a whole other world,
Every flower has it's own personal message.

Learn the rhythm of a flower,
Every petal is unique,
Its infinite beauty and perfection
Arranged in an endless kaleidoscope.

I fall in love staring at a flower,
It opens my heart,
And the more I look, the deeper I fall.

Even the tiniest flower takes my breath away.


PAZUKI is slow fashion. The prints are created from oil paintings, where hours have been spent staring into flowers and mixing colours. The paintings in turn, are rich in individual personal style that has been absorbed from a life-time of travelling, as well as loving being at home and living in London. 

Our digital fabric printing machine runs slowly to reproduce all the texture and detail of the original design, and the ink drops are very fine, unlike the high speed printers used by many companies. Printing is our passion and we care about colour and fine detail.       

Each of our shirts for instance, is hand-cut and takes 5 hours to stitch. 

We keep every scrap of fabric, even teeny weeny bits which we use for patchwork, making one-off scarves which we sell in Japan.

PAZUKI is an Independent Company.  Our ethos is based on an irrepressible need to to be creative and a desire to produce clothing that makes the wearer express their own individuality.

Here at PAZUKI we believe in cost per wear and saving up for something you love that you can keep for years. Our customers are often spotted in much loved vintage Pazuki pieces that have been in their wardrobe for decades.

Pazuki ethos


Each of our shirts is hand-cut and takes 5 hours to stitch.

We keep every scrap of fabric, even teeny weeny bits which we use for patchwork, making one-off scarves which we sell in Japan.

PAZUKI an established independent sustainable luxury women’s fashion brand. Our prints are all uniquely designed from Creative Director Pookie Blezard’s original paintings.

Fans of our brand include Prue Leith and Sophie Winkleman aka Lady Frederick Windsor, which perfectly illustrates the variety of women who wear and love PAZUKI. 

Pookie Blezard - Creative Director

Many celebrities have chosen to wear Pazuki over the years including:

Joni Mitchell, Kim Basinger, Oprah Winfrey, Juliet Binoche, Mick Jagger, Joanna Lumley, Dame Pippa Harris - Chair of BAFTA, Prue Leith - featured in Hello! in April 2019 and Sophie Winkleman aka Lady Frederick Windsor.